We'll save your sole and gladly dye for you!

Our Motto

Robert Aday, also known as RC, was the father of Ron and Ken Aday. RC had originally opened College Shoe Shop in Redland, California. When RC opened a new location in Arkansas, he left his original shop in California for his son Ken to run. RC then opened up College Shoe Shop in Mountain Home. Business back then was slow so RC sold the repair shop and moved here to Fayetteville and opened College Shoe Shop in 1976 at its current location. RC retired and left the shop to Ron, who hired Duaine Peck. In 1998, Duaine bought College Shoe Shop from Ron and fruitfully ran the business for the following 18 years. Adam came to work with Duaine in 2007 and learned the ins and outs of the business. After buying College Shoe Shop in 2016, he continues to run it with same welcoming customer service since 1976! Come on in and check it out for yourself! 


The building has changed little over the years. We were originally a gas station but have been converted into the retail/repair store sitting on Martin Luther King Blvd. today! Much has changed in Fayetteville, but the little red building on the corner has not.